GENERATION SALES GROUP- FLUID AND CONTINUALLY REFRESHED MARKETING STRATEGIES

Mr. David Juris, the founder of Generation Sales Group, is doing everything he can to stay ahead of the game. An ex CEO of Xerox, he understands that marketers must work in harmony with the sales force.

At Generation Sales Group, they understand that every employee has an impact on the client and must see the client as the source of the company’s prosperity. Therefore, Mr Juris emphasizes on interdepartmental team work, to manage key processes.  He also places more emphasis on the smooth management of their core business processes, such as client acquisition and retention and assignment fulfillment.

 

The marketing planning process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, programs and then managing the marketing efforts. While the sales force is in touch with the customer, they are trained to understand customer needs and hence seek new advantages rather than relying on past strategies. This puts considerable demands on the sales force and they possess diverse quantities and qualitative skills and a keen understanding of how tele-marketing can create value within their client’s organization. The sales and marketing functions must work in harmony with each other.

While planning marketing strategies for its clients, Generation Sales Group, looks at following key functions:- 

1. Strengthening the brand
2.  Measuring marketing effectiveness
3. Driving new product
4. Development based on customer needs
5. Gathering meaningful customer’s insights
6. Utilizing new marketing strategies.

 For tele-marketing and cold-calling purposes, the company divides the market into segments. They further identify and profile distinct group of buyers by examining demographic, psychographic and behavioral differences among buyers. After identifying market segment, they decide which presents the greatest opportunity- which is its target markets. Mr Juris understands the importance of the above process because companies will perform best when they choose their target market carefully and prepare tailored marketing programs. Success is guaranteed if it delivers value and satisfaction to the target buyers. Every employee at the company understands that a broad integrated perspective is absolutely necessary, to achieve desired results at the shortest possible time, for their clients.

Mr Juris and Generation Sales Group can proudly boast of very successful track record of satisfied clients. With whom they enjoy a long standing professional relationship. Their understanding of market situations has resulted in the company being a very successful cold-calling and tele-marketing company, greatly, valued by its clients.